Founding-client window — 3 brands only, July 2026 · Book a strategy call →
— For fashion, beauty, wellness & lifestyle brands —

The AI marketing system
trained on your brand.

BAIBE — The Brandworks AI Brand Engine

A marketing system custom-built for one brand at a time. It learns your voice, your customer, and your positioning — then audits, plans, and produces your marketing every month. Your team just hits publish.

Book a strategy call
30 minutes · You leave with real findings about your brand, either way
6marketing modules
7 business daysto your audit
Fridaydelivery day, weekly
Every 25thnext month's plan
— The honest part

Your marketing isn't behind because you lack taste.

It's behind because production never keeps up with strategy. You know what the brand should feel like. But the emails don't get written, the flows never get built, the content calendar dies by week three — and the agency quote starts at $8,000 a month.

So the brand sits in the same place, quarter after quarter, while brands with worse products and better systems pull ahead.

That's the gap BAIBE closes. Not another tool you have to learn. A system that already learned you — and ships finished marketing every Friday.

Anne Reyes, founder of Brandworks Studios

Hey, I'm Anne.

Brand strategist & founder, Brandworks Studios
17 years of branding and marketing experience Amazon · Pier 1 · Dressbarn · Guerlain · MAC Cosmetics · Forevermark · Missoni Home · Armani Casa · Uber
— Why this exists

I spent 17 years building brands the slow way. Then I rebuilt the process as a system.

The work that actually moves a brand — positioning, flows, the right words in the right order — is rarely the work that fills a team's day. I watched beautiful brands stall for years because strategy lived in someone's head and production lived in someone's backlog.

So I trained an AI system on my own process: how I audit a brand, how I find the voice, how I sequence 90 days of marketing. BAIBE is that system, custom-built for one brand at a time — yours — with my eyes on every deliverable before you ever see it.

AI does the production. Taste does the approval. You get a marketing department for less than the cost of one hire.

— The system

Three steps. No leap of faith.

i.
Step one · $2,500 USD — fully credited toward your build

The Brand Audit

Six layers deep, delivered in seven business days, presented on a 60-minute call. Agencies charge $5,000–$15,000 for this and take a month:

  • Brand & positioning vs. your top 3 competitors
  • Website teardown — where buyers leak out, and why
  • Email program review — the flows you're missing and what they cost you
  • Organic social scorecard — pillars, platforms, hook quality
  • GEO snapshot — does ChatGPT recommend you, or your competitor?
  • Your 90-day roadmap, prioritized by revenue impact
Worst case: you never hire me, and you keep a roadmap you can run yourself.
ii.
Step two · 10 business days

The System Build

This is where BAIBE learns your brand — permanently:

  • Your Brand Brain: voice profile, customer personas, positioning map, offer architecture
  • Your revenue email flows — built, sequenced, ready to load (4 to 8 flows by tier)
  • Your 90-day plan, confirmed together on the roadmap call
  • Your first two weeks of content, delivered before day eight
Built once. Every deliverable after this sounds like you — because the system was trained on you.
iii.
Step three · Monthly

The Monthly System

A rhythm your brand can set its watch to:

  • Next month's plan on your desk by the 25th
  • Finished deliverables every Friday — copy, creative direction, calendars
  • A plain-English performance report by the 3rd
  • Flows tuned monthly against your numbers
Marketing that compounds — while everyone else is still drafting.
— Six modules

Every touchpoint, planned and produced.

i.

Campaign Strategy

The monthly brief every other module executes.

See what's inside
  • Monthly campaign calendar: theme, offer, channels, timing, KPIs
  • A campaign brief per campaign — hook, angle, asset list, deadlines
  • Tied to your launch calendar and seasonality, not a generic template
  • Quarterly strategy deep-dive on the Full System tier
ii.

Email — Flows & Campaigns

The revenue backbone: flows built once, optimized monthly.

See what's inside
  • Revenue flows by tier: welcome, abandoned cart, abandoned checkout, post-purchase → + browse abandonment, review request → + winback, VIP/loyalty
  • Each flow: trigger logic, timing map, 3–6 complete emails, segment rules
  • Monthly campaigns: subject lines (+2 alternates), preview text, full copy, CTA, layout notes
  • Klaviyo: we can build directly in your account — you approve, then activate
iii.

Website Strategy

Where visitors leave, why — and the copy that fixes it.

See what's inside
  • Built for e-commerce — Shopify first (PDP, cart drawer, checkout path), plus any platform
  • Monthly analysis: drop-off points, missing trust elements, capture quality
  • Rewritten copy for priority pages — headlines, subheads, CTAs, layout notes
  • Your analytics if shared; expert heuristic analysis if not — always labeled which
iv.

Lead Generation

Magnets, landing copy, and the nurture behind them.

See what's inside
  • Lead-magnet strategy matched to your customer, not a generic freebie
  • The asset itself — guide, quiz, or checklist, designed and finished
  • Landing page copy + a 3-email nurture mini-sequence
  • Monthly on Full System; quarterly on Growth
v.

Content & Asset Studio

Strategy plus finished assets — statics, motion, and video for every channel.

See what's inside
  • The social strategy layer stays: 3–5 content pillars, engineered hooks, Instagram + TikTok core (third platform on Full System)
  • Finished assets for every channel — social posts, web assets, newsletter graphics, and paid-ad creative (we make the ads; your buyer runs them)
  • Static graphics, animated graphics, and AI-produced video — always built from your real product imagery, never invented
  • 20 / 40 / 70 finished assets monthly by tier, delivered scheduling-ready: sheet + assets folder, batch-load and go
vi.

GEO

Getting ChatGPT and Google's AI to recommend your brand.

See what's inside
  • Quarterly panel: your top 10 buying queries run through the AI engines vs. 3 competitors
  • 2 GEO-optimized content pieces monthly — comparison, FAQ, expert content
  • Structured-data and entity-consistency fix lists your dev can execute
  • Share-of-AI-answer measured quarterly — you watch the shelf fill in
— Add it all up

Or you could hire the whole team yourself.

Everything BAIBE produces is work someone, somewhere, gets paid to do. Here's the team you'd assemble to cover all six modules — at what the market actually charges in 2026.

// The team you'd hire
  • Brand & marketing strategist · fractional$6,000/mo
  • Email & Klaviyo specialist$2,500/mo
  • Conversion copywriter$2,500/mo
  • Social media manager$2,500/mo
  • Graphic designer$2,000/mo
  • Video & motion editor$1,800/mo
  • Lead-gen & funnel specialist$1,500/mo
  • GEO / AI-search specialist$3,000/mo
  • To build it yourself$21,800/mo

…before the recruiting, the managing, and the months it takes to get eight people sounding like one brand.

— Or —

BAIBE is that team, trained on your brand and reviewed by a strategist.

Essentials2 modules · your biggest leaks$3,000 /mo
Growth4 modules · most brands start here$5,000 /mo
Full Systemall 6 modules · GEO included$8,000 /mo

The Full System covers this entire team for roughly a third of the cost. The lighter tiers point the same engine at what's leaking first.

— The investment

A marketing department.
Priced under one hire.

Essentials
$3,000
USD per month · $4,000 USD one-time build
For brands fixing their two biggest leaks first.
  • Pick 2 of 6 modules
  • 4 revenue email flows, built & tuned
  • 20 assets/mo — 14 static · 4 animated · 2 video / 1 platform
  • Monthly plan + report
  • Full brand audit included in build
Book a strategy call
Most brands start here
Growth
$5,000
USD per month · $6,000 USD one-time build
The full engine for a brand in motion.
  • Pick 4 of 6 modules
  • 6 revenue email flows, built & tuned
  • 40 assets/mo — 26 static · 9 animated · 5 video / 2 platforms
  • Website recs + page copy monthly
  • Monthly plan + report
  • Full brand audit included in build
Book a strategy call
Full System
$8,000
USD per month · $9,000 USD one-time build
Every touchpoint, including the AI-search shelf.
  • All 6 modules, GEO included
  • 8 revenue email flows, built & tuned
  • 70 assets/mo — 45 static · 15 animated · 10 video / 3 platforms
  • Quarterly strategy deep-dive
  • Monthly plan + report
  • Full brand audit included in build
Book a strategy call

Founding clients — the first three brands receive 20% off the brand audit and the first month, in exchange for a testimonial and use as an anonymized case study in our portfolio. Then this rate is gone. Onboarding is sequential — one brand at a time, so every system gets built properly.

— Read this before you book

// This is for you if

  • You run a fashion, beauty, wellness, or home & lifestyle brand
  • You have a live product, a live site, and at least one active channel
  • Someone on your team can hit publish and send
  • You want strategy and production — not another deck that dies in a drive
  • You'd rather compound for a year than sprint for a month

// This is not for you if

  • You're pre-launch (start with the audit only)
  • You want someone to run your paid ads — we produce the ad creative, but media buying is out of scope, on purpose
  • You want raw AI output without a strategist's review
  • You can't publish what gets delivered
  • You're looking for overnight virality rather than a system
— Questions
Is this just AI content?

No. The system is trained on your brand and every deliverable is reviewed against your voice profile by a strategist with 17 years of brand standards. AI does production; taste does approval.

Do you post and send for us?

BAIBE delivers ready-to-publish assets — copy, creative direction, flows, calendars. Your team hits publish, and you keep your accounts, your access, your control. For email, implementation directly in your platform can be included — ask on the call.

We already have an agency.

Keep them for media buying. BAIBE is the strategy and production layer for organic, email, website, AI-search — and the ad creative your buyer runs. The part agencies quote $8K+/month for.

How fast do we see something?

Audit in 7 business days. System live in 10 more. First Friday delivery inside three weeks of signing — agencies are still onboarding at that point.

What does onboarding actually look like?

All timelines are business days, and your only homework is a 15-minute intake. The audit: 7 business days from payment to your roadmap call. The System Build: 10 business days from build payment — BAIBE finishes learning your brand, builds your core email flows, sets your 90-day plan, and delivers your first two weeks of content by day 10. Start with the build directly and the audit happens inside those same 10 days (it's included). From there, deliveries land every Friday.

What's the commitment?

Three months to start, then month-to-month. The audit is standalone — $2,500 USD, no strings, fully credited toward your build if you sign within 15 days of your roadmap call.

What exactly is GEO?

Generative Engine Optimization — making sure ChatGPT, Perplexity, and Google's AI answers recommend your brand when your customer asks. It's the new search shelf, and almost nobody in beauty and lifestyle is on it yet. Ask to see the demonstration audit — the GEO section usually surprises founders.

You can keep drafting.
Or you can start compounding.

90 days from now your flows are live, your calendar is full, and your brand shows up when AI gets asked. Or it's October and the backlog looks exactly like July's. Same 90 days either way.

Book a strategy call
30 minutes · 3 founding spots · You leave with real findings either way
// P.S. — if you only read one thing

The output is only as good as the input. Generic in, generic out. Luxury in, luxury out. BAIBE works because it's fed seventeen years of brand standards and then trained on yours. If you can't articulate what makes your brand different — that's fine. Finding it is literally step one of the audit.

Anne